It’s been said that we, “Surf the Internet, but swim in magazines,” proving that print is not dead. Most people still spend money on magazines and readership is up among young people as well as their parents. Why? Magazines continue to provide that relationship-building experience that we all seek. It remains like no other medium out there. Magazines provide a certain “intimacy” that other forms of communication do not. Now- this is not to say that digital and social media do not continue to soar, they do – but print will remain strong especially in the area of custom publishing.

 What is custom publishing? It’s a marketing term that broadly refers to the development, production and delivery of media (print, digital, audio, video, events) and is designed to strengthen the relationship between the sponsor of the medium and the medium’s audience.

And, as we know, communication is all about utilizing different mediums to deliver a well-oiled message.  There is no form of communication that will ever die – they just continue to layer on each other to create a rich blanket of choices for the sponsor and the audience.