What is organic SEO? No,
it’s not a new healthy eating trend. It is how you get people to visit your Web
site without paying huge amounts of $ for pay-per-click campaigns. It is done through article syndication,
selecting the appropriate key words – and content, content and yes, more
content! Content is king! It is important to change content and to share
content with many other search engines out there. Contact us and we will be
happy to explain more!
We always
hear about how Internet technology makes the world smaller, but it also makes
opportunities greater. With the advent
of search engines like Google and Yahoo!, our fondest desires have become but a
keystroke command. Think, for instance, if
you were an entrepreneur a decade or more ago — how would you promote
yourself? Or, how would you, as a
non-profit organization, make an announcement about an upcoming
fundraiser? If your business was
launching a new product that stood out from your competitors, how quickly could
you let everyone know without the Internet?
It was possible, but not as effective.
The Internet
improves pre-existing techniques for drawing attention, such as paid
advertising and marketing gimmicks, but it particularly enhances the primary
method to get noticed: the press release.
Because of tools like search engines, anyone seeking to reach a narrower
market can access that demographic just by including the right keywords in
their press release.
Furthermore,
a syndicated press release optimizes that distribution by appearing in all the
best places simultaneously. Portal
websites, or link pages, will publish press releases with the most relevant
text in order to direct web traffic to them—subsequently getting a lot of that
traffic to click on the link in your press release.
Today, syndication is even easier with the assistance of press release services
such as Send2Press (a service of Neotrope).
Send2Press (www.send2press.com) takes care of both the writing and the
distribution; it uses recognizable embedded text and makes certain your press
release finds the right news sources, social media networks and clipping
services. Plus, it ensures that the
press release stays out there, rather than becoming a casualty of a one-time
dissemination.
The investment of hiring a company like Send2Press is small fish compared to
the benefits you can reap. Getting
noticed fast is important with the breadth of competing information out there
today, and getting noticed more is just as crucial. Syndicated press releases
maximize the possibility for both, but only when done just the right way!