Internet Marketing Kickoff

Web Site Url (http://www.yourdomain.com)

Who are you?

What are you selling? Both general description and each major
product and service category.

Unique Sell Proposition (why buy from you?)

Branding (what is your promise?)

When someone buys your main product or service, what else do
they often buy, either from you or someone else?

Site Title (it must relate to what you sell, your branding, and your search key phrase)

General Objectives (why have you embarked upon SEM strategy?

Specific Objectives (what do you need to accomplish? Rank, Traffic? Conversions? Sales $):
a.
b,
c.
d.

Niche Markets (geographic, product specific, specialties, certain services, demographic, market segments, etc)
a.
b,
c.
d.

Have you any keywords or keyword phrases in mind, if so list them:

How do you get customers now?

Who is your Primary Audience?

Who is your Secondary Audience:

Who are your competitors, their Urls, and how do you differ?

How do you plan on promoting/marketing your site other than online?

What special features do you want on your site (newsletter, blog, ecommerce, social network, request quote, etc)?

Is there any professional, ethical, or other standards you must meet for your web site (if so list source url)?

What pages on your site have you identified for SEO? Keywords?

List any important deadline dates

List any conversion forms you need:

List some sites of which you like the marketing strategy:
a.
b,
c.
d.
e.
f.
g.
h.

Your Contact Information:

Are you interested in behavioral targeting advertising after someone leaves your site without buying?
Yes No 

Your Email (required):