Write Away, Inc. is a full-service editorial company (plus) that will handle all of your writing, proofing, and editing needs. "Plus" services include Search Engine Optimization (SEO), Organic search methods, and Internet Marketing that offers: content development, keyword writing, press release distribution, article syndication, blog and vlog creation and development, podcasts, and Web site promotion campaigns; various packages are available to meet all budgets.
We have been in business since 2002 and have seen tremendous growth and development during that time; when you try our services, you will understand why. Deadline driven, and always on time, staff at Write Away, Inc. works with their clients to ensure that their needs are met in a timely, efficient and cost-effective manner — “Remember, you’ve got the right-of-way at Write Away.”
Based in Asheville, in the mountains of Western North Carolina, Write Away, Inc. has assembled a staff that is creative, client sensitive and willing to do whatever it takes to get the job done. You can count on us to provide you with a quality product in a timely manner.
Liisa Sullivan, President, brings more than 20 years of editorial and journalistic experience to the table. She loves working directly with the clients and seeing a project through to its end. She works with a pool of talented freelancers who, together, ensure their client’s success.
Syndicated Press Releases: SEO and ROI
We always
hear about how Internet technology makes the world smaller, but it also makes
opportunities greater. With the advent
of search engines like Google and Yahoo!, our fondest desires have become but a
keystroke command. Think, for instance, if
you were an entrepreneur a decade or more ago — how would you promote
yourself? Or, how would you, as a
non-profit organization, make an announcement about an upcoming
fundraiser? If your business was
launching a new product that stood out from your competitors, how quickly could
you let everyone know without the Internet?
It was possible, but not as effective.
The Internet
improves pre-existing techniques for drawing attention, such as paid
advertising and marketing gimmicks, but it particularly enhances the primary
method to get noticed: the press release.
Because of tools like search engines, anyone seeking to reach a narrower
market can access that demographic just by including the right keywords in
their press release.
Furthermore,
a syndicated press release optimizes that distribution by appearing in all the
best places simultaneously. Portal
websites, or link pages, will publish press releases with the most relevant
text in order to direct web traffic to them—subsequently getting a lot of that
traffic to click on the link in your press release.
Today, syndication is even easier with the assistance of press release services
such as Send2Press (a service of Neotrope).
Send2Press (www.send2press.com) takes care of both the writing and the
distribution; it uses recognizable embedded text and makes certain your press
release finds the right news sources, social media networks and clipping
services. Plus, it ensures that the
press release stays out there, rather than becoming a casualty of a one-time
dissemination.
The investment of hiring a company like Send2Press is small fish compared to
the benefits you can reap. Getting
noticed fast is important with the breadth of competing information out there
today, and getting noticed more is just as crucial. Syndicated press releases
maximize the possibility for both, but only when done just the right way!