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The staff at Write Away Plus is able to write on any topic. While the primary focus is on food and travel, we also specialize in medical writing, advertorials and press releases. This is just a small sampling of published articles, releases and newsletters. We are happy to provide additional samples upon request. Please click on the samples below.
Food and Travel ~
Medical Writing ~
Press Releases ~
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FOOD AND TRAVEL
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Tennessee Getaway: Blackberry Farm Offers World Class Luxury in a Low-key Setting
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A short drive from Asheville, and situated on a pastoral 4,200-acre estate in the foothills of the Great Smoky Mountains, sits Blackberry Farm which has earned its reputation as one of the most highly-acclaimed, small luxury hotels in the country.
Guests are welcomed to while away the hours and days in luxurious comfort and spectacular surroundings. They can design their own personal experiences through an array of activities such as guided fly-fishing trips, a visit to the Farmhouse spa, a personal tour of the farm, horseback riding adventures, Harley motorcycle trips, bicycling and shooting activities to world-class culinary classes and wine events.
"We will not stop," Sam Beall, proprietor, said, "until we are known as the top food and wine destination in the country." Read full article... (pdf format)
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Gridiron Griller: Former Miami Dolphins Linebacker Goes from the Gridiron to the Grill and Reveals Some of His Cooking Secrets
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Published in Grilled Magazine -
Tailgating Edition, 2010
by Bryan Sullivan |
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As an All-Pro linebacker for the NFL’s Miami Dolphins, John Offerdahl ruled the gridiron. Now this 45-year-old retired pro rules the grill, as he and his wife Lynn operate eight quick-casual restaurants in Florida, aptly named Offerdahl’s Café Grill. You’ll score big, as Offerdahl takes us into the huddle and reveals some of his cooking magic. Read full article... (pdf format)
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King Of The Hill
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Published in Our State Magazine -
May, 2008
by Bryan Sullivan |
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More than a car race, the Chimney Rock Hillclimb brought together fans from all walks of life who gathered to cheer on their favorite “weekend warrior.”
In 1902, the magical beauty of Hickory Nut Gap enticed Dr. Lucius Morse on horseback to Chimney Rock. More than 50 years later, that same mystical lure may have also beckoned its park manager, Norman Greig, to sanction the first Chimney Rock Hillclimb, a race that would run 50 more times and become an important part of auto-racing legend in North Carolina. Read full article... (pdf format)
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| The Checkout Challenge |
Published in Produce Merchandising Magazine
by Bryan Sullivan |
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Retailers are using new technology at checkout to increase accuracy issues between organic and conventional produce. With organics items on the rise at more grocery stores the ability for you to accurately ring in these items has become a major challenge. The solutions to this type of problem are numerous and varied in their complexity. Large amounts of revenue are being lost, but some new technologies are solving the problem.
New Technology: GS1 DataBar
The newest technology in solving this issue is the GS1 DataBar (formerly known as Reduced Space Symbology or RSS). Gary Fleming, Vice President of Industry Technology and Standards at the Produce Marketing Association in Newark, DE , explains that GS1 DataBar is a barcode that can be read by most scanners at a grocery retail store and is small enough to fit onto a PLU sticker that is found on most loose produce items (i.e., apples, pears, etc.). Read full article... (pdf format)
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The International Grill: Steven Raichlen — From Buenos Aires and Germany to Istanbul
How does a three-day crash course on grilling that takes place in the mountains of Colorado sound? If it sounds good, Barbecue University, affectionately known as "BBQ U," may be for you! BBQ U offers a rapid-fire, jam-packed course in the art of grilling and smoking. The campus is a mountain lodge with more than 30 grills and smokers.
During the three-day course, attendees will learn all five methods of live fire cooking, and then lunch on what's prepared in class. The school takes place at the Five Diamond Broadmoor Resort in Colorado Springs, so it's a great vacation, too. Read full article... (pdf format)
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Smoke Signals: Maine Grilling Woods — From The Forest To Your Grill!
Where there's smoke, there's fire. And, where there's wood, you'll find Maine Grilling Woods, a family owned and operated business in the town of Brooks, Maine. What started as a small Internet business in 2006 has evolved into a major supplier of chips, chunks, oval and rectangle grilling planks, smoker logs and smoking dust for restaurants and barbecue accessory retailers throughout the U.S. and Canada.
It's also the only company that supplies 10 different varieties of wood, in all possible configurations, demanded by food service professionals and weekend grilling warriors. Read full article... (pdf format)
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Juicy Wings, Flavorful Drinks: Jimmy Buffett’s Margaritaville Offers Delicious Ready-Made Products for Your Next Tailgating Party
Jimmy Buffett truly epitomizes the kickback island lifestyle, but if you run into the popular singer and musician at a New Orleans Saints game, you just might find him in another frame of mind.
You see, Buffett is a diehard Saints fan and has been known to attend a tailgate party or two. In fact, his concerts have earned a reputation for being some of the hottest tailgating events around. So, it was only appropriate that he launch a line of food and beverage products to make tailgating even more laidback and fun. Read full article... (pdf format)
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MEDICAL WRITING
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LIPs: What You Need to Know Before You Hire
Many behavioral health care facilities use Licensed Independent Practitioners, commonly referred to as LIPS. But before you hire, you need to know what first steps to take to keep you out of hot water with the Joint Commission. For instance, how do you verify credentials? And, what happens after verification? How are they supervised? What are their responsibilities?
Read on to learn more about how to work these valuable professionals into your health care framework and still maintain compliance with the Joint Commission. Read full article... (pdf format)
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Multi-faceted Communication Aids in Nurse Retention
Melanie Heuston, RN, director of nurse recruiting at the University of Pittsburgh Medical Center (UPMC), says effective communication in many different forms is used to build commitment and increase retention among nurses.
UPMC, one of the largest, nonprofit integrated healthcare systems in the U.S, (20 hospitals with a total staff of 35,000, including 6,600 nurses) and the largest employer in western Pennsylvania, instituted a “professional practice council” model at one of the UPMC hospitals before they were a system. The council members are selected by their colleagues and managers, and they represent the voices of their peers. Read full article... (pdf format)
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Youthful Aging Designs Formula to Promote Independence in the Aging
Longevity is a division of Youthful Aging Home Health, and is designed to advise the older adult on options for continuing to live independently in their own home. Improving memory and physical mobility become the keys to sustaining independence.
“Longevity accomplishes this goal through our six-point formula for health management and wellness. It reduces the need to relocate into the retirement continuum from home to independent living to assisted living and then to a nursing facility,” says Nicci Kobritz, RN, NP, president of Youthful Aging Home Health Care in Sarasota, Fl.
Clients pay only for what they need so they can maintain flexibility, choice and control. Read full article... (pdf format)
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Hospice is for the Living
So many equate hospice to death, but for one hospice program at CarePartners in Asheville, NC, a team of talented and compassionate professionals and volunteers have demonstrated to families and patients that it’s about living, not dying.Read full article... (pdf format)
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PRESS RELEASES
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Major Retail Grocer Links Up With Haywood County, NC Farmers
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(Waynesville, NC – August 12, 2008) – Whole Foods Market, the world’s leading natural and organic foods supermarket, is selling Haywood County farm products at its North Carolina stores in Winston-Salem and the Research Triangle area. Farm products to be featured include: tomatoes, peppers, and cucumbers.
The partnership has developed quickly, from a suggestion and a phone number from the North Carolina Department of Agriculture to a meeting and farm tour in the Bethel area of Haywood County to detailed discussions at a recent Whole Foods Market summit in Raleigh.
“At each Whole Foods Market store, we emphasize buying high quality products from local and regional farms, and that’s what makes the Buy Haywood program such a good fit for us,” said Brent Demarest, Regional Produce Purchasing Team Leader for Whole Foods Market. “We see great potential here to grow together.”
The Buy Haywood marketing efforts are really beginning to pay off.
“This is very exciting news for our participating farmers,” said Bryan Sullivan, Marketing Specialist for the Buy Haywood program. “We’re thrilled to link up with such a strong leader in the retail marketplace. And, this would not be possible without the generosity of the grant from the Golden LEAF Foundation.”
“This is very exciting news for our participating farmers,” said Bryan Sullivan, Marketing Specialist for the Buy Haywood program. “We’re thrilled to link up with such a strong leader in the retail marketplace. And, this would not be possible without the generosity of the grant from the Golden LEAF Foundation.”
Founded in 1980, Whole Foods Market now has more than 270 stores in 37 states, the District of Columbia, Canada, and the United Kingdom. Their market focus includes an emphasis on providing customers with the highest quality natural and organic products available.
The Buy Haywood Project supports farmers in Haywood County in Western North Carolina by promoting high-quality farm products to community-minded consumers. The project is managed by the Haywood County Economic Development Commission, and it receives support from the Golden LEAF Foundation.
For more information, visit: Buy Haywood at: http://www.buyhaywood.com/; and
Whole Foods Market at: http://www.wholefoodsmarket.com/.
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Wii, Kinect and SimplyHome – Tech-savvy Seniors
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ASHEVILLE, N.C, Jan. 5, 2011 – So, what do Microsoft’s new Xbox Kinect, Nintendo’s Wii and SimplyHome have in common? SimplyHome’s assistive technology is bringing its clients to the next level in independent living and underlying innuendos in Wii and Kinect may also have impacts on helping seniors and those with developmental disabilities to age in place more gracefully and independently.
For instance, a recent health care blogger wrote that since Kinect’s camera is able to follow people as they move about the room that scenarios for home physical therapy or medical rehabilitation with expert avatars or live health professionals is not out of the question. And, the American Association of Retired Persons (AARP) also understands the potential significance here as well; its recent member newsletter gave Kinect front-page coverage.
In addition, Wii has been turning up in independent living and assisted living homes around the country as a way to keep seniors active and while at first look, many may have been reluctant, more and more are embracing technology in many senses of the word.
Enter SimplyHome – a company that offers cost-effective, innovative technological solutions to provide wellness monitoring, caregiver assistance, and in-home medical alert systems for elder care or for individuals with physical or developmental disabilities.
“Our health monitor systems are designed to be less invasive than many others on the market,” explains Allen Ray, CEO of SimplyHome. “No call to action is required of the person needing assistance which allows him or her to maintain their dignity and privacy. Technology is no longer the big elephant in the room.”
For seniors, SimplyHome provides support to help them live independently at home. So, how does it work? For example, if a senior leaves the stove on, a sensor detects a potential need. An option is available where the first alert may go to the person requiring support. If that is not a preferred choice, then the first alert is sent immediately through text message, phone call or e- mail to that person’s loved one. Additionally, there are also backup people built into a “calling tree.”
While this assistive technology cannot prevent accidents, choices or behaviors, family and caregivers are notified of actions or inactivity. The systems are unobtrusive, silent and require little or no maintenance. And, these safety monitoring systems are not just for seniors. They also benefit disabled and developmentally-disabled persons, home health providers, assisted living communities, and long- term care facilities.
“My brother has never been happier,” says one satisfied client. “He is living with greater independence and enjoys being with his roommate and friends.”
In addition to peace of mind, this assistive technology also provides financial relief. “The MetLife Market Survey of Nursing Home and Assisted Living Costs,” published in October 2010, reported that the national average for the base rate at a nursing home was $83,585, annually.
So, if a family plans today, they can save tomorrow. For instance, a study of nine consumers living independently with SimplyHome technology and staff support averaged a cost savings of $42,883.85 per person per year when compared to living at an intermediate care facility.
For more information, visit: www.simply-home.com .
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